Welcome to the YourTestGuru guide on viewing keywords for a website. This resource will help you navigate the keyword analysis functionality in YourTestGuru, providing you with the insights needed to improve your site's SEO performance.

Accessing the Keyword Analysis Feature

1. Navigate to the Google Ranking Tab:
• Click on the "Google Ranking" tab.
• Select "Websites Ranking".
2. Adding a Website:
• Enter the website URL (e.g., bbcgoodfood.com) in the text field.
• Click "OK" to add the website.
• If the website is not already in the database, click "Unlock" to access the keyword list, using AI tokens as needed.

Keyword Overview

• Keyword Clusters:
• Keywords are grouped by rank positions: 1-5, 6-10, 11-15, up to the top 25.
• Key metrics include the number of keywords, estimated monthly organic traffic, and SEO performance scores.
• SEO Performance Score:
• Indicates how much work is needed to improve rankings.
• Higher scores mean less work is required, whereas lower scores indicate more effort is needed.

Detailed Metrics in the Keyword Table

• Exporting Data:
• You can export the keyword data as a CSV file.
• To export the full table, ensure it is unfiltered (e.g., showing positions 1-25).
• Key Metrics:
• Keyword: The specific term being ranked.
• Rank: The position of the URL for the keyword.
• URL: The URL ranking for the keyword.
• SEO Difficulty: Indicates how challenging it is to rank for the keyword.
• Category: The category assigned to the keyword.

SERP and Search Volume Information

• SERP (Search Engine Results Page) Information:
• Number of words in the keyword.
• Last update date to determine if the ranking information is current.
• Search Volume:
• The volume of searches for the keyword.
• Keyword Trend: Google trend data showing keyword popularity over time.
• URL Traffic: Estimated traffic for the URL based on its rank and CTR (Click-Through Rate).

Estimations and Competitive Insights

• Traffic Estimations:
• Estimated clicks for the URL at its current rank.
• Projected gain in clicks if the URL improves its rank.
• Optimistic estimations based on search volume data.
• Ads Information:
• Competition level for ads related to the keyword.
• CPC (Cost Per Click) for the lowest and highest bid.

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